John Ballantine



John Ballantine has more than 15 years of technology, business, and entrepreneurial expertise. John possesses a unique blend of operational, sales, and financial experience. Most recently John co-founded iStart Ventures, one of the nation’s first business ‘'accelerators.’'  Prior to this, John was the president and CEO of Online Interactive, an Internet holding company that spawned two of the first commercial e-commerce applications on the Internet: atOnce Software, the largest reseller of downloadable software and FreeShop Online (now Aptimus), an online direct marketing company in which John played a pivotal role in spinning off and taking public in 1999. John has also held senior management positions at Softdisk Publishing and managed some of the first shopping applications for AOL, CompuServe, and MSN.