Scott Bedbury has served as a brand architect for some of the world's most dynamic brands, helping make ''Just Do It'' part of the global lexicon and tall lattes a part of everyday life for millions.
Scott Bedbury helped build both Nike and Starbucks into brand leaders before launching Brandstream, his own branding consultancy. His book, A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century ( Viking, March 2002 ), written with Stephen Fenichell, has just been released.
Brandstream is an independent brand development consultancy founded by Scott Bedbury, former marketing executive for Starbucks and Nike. Bedbury is also author of A New Brand World; 8 Principles for Achieving Brand Leadership in the 21st Century. Brandstream provides a range of services, from global brand development projects to corporate training and speaking engagements.